LONDON TOURISM
CITY BRANDING
MIND THE GAP! This branding project celebrates London’s fast-paced energy and historic visual landscape. It aims to show how public transport brings the city’s experiences within reach, making London feel approachable and inviting to visitors.
LOGO PROCESS
Below is my logo process for the London city branding project. I explored a wide range of sketches and drew inspiration from online research, library books and personal travel photos. I had fun experimenting with different interpretations to best connect with the target audience.
